Find below, the policies guiding Ads placement on our platform:

Strict Adherence to our Statement of Faith

For your content to be considered at all, it must align perfectly with what we believe in; The Holy Bible; The Holy Trinity; The Virgin Birth; The Death And Resurrection Of Jesus Christ; Salvation; Water Baptism; Baptism Of The Holy Ghost; The Second Coming Of Jesus Christ. Click here to read more about our Statement of Faith

Misleading Claims & Inconsistent Information

Ad Copies & landing page must not contain:

  • an exaggerated performance or promise concerning a product’s effect. e.g. Lotion: Get slim legs right away. e.g. Financial Product: Get money in 10 seconds. e.g. Showing wrinkles disappearing through “before and after” comparisons by using a cream.
  • mismatching or inconsistent information on the promotion, price, discounts, or any of such, including the absence of information, missing disclaimers, or T&Cs. e.g. Discount in the ad says 50% off, but discount on the landing page states 40% off. e.g. Promotion in ad says “Prizes to be won”, but no relevant information is found on landing page. Your product or service must accurately match the content of your ad. Any claims in your ad must have factual support. Do not imply you or your product are affiliated with or endorsed by others without their permission. Do not advertise prices or offers that are inaccurate – any advertised discount, offer or price must be easily discoverable from the content of your ad.
  • a malicious comparison with other brands. e.g This product is XX cheaper than the ABC website.
  • invalid buttons, induced gestures, or text (buttons/gestures/text that portray unsupported functionality).
  • a pop-up window that cannot be closed or skipped (Applicable for all regions except US/CA and LATAM). e.g. Landing page features a pop-up window that cannot be bypassed without providing personal information to the seller. Note: We expect advertisers to disclose all associated fees, premium rate services, and billing practices to our users in accordance with local laws and regulations. Ads must disclose full details of the cost of using the promoted product or service. We reserve the right to remove ads in violation of our policy.

Sensational and Shocking Content

Ad Copies must not display or contain:

  • bloody or gruesome imagery or graphic images that are likely to shock or scare users. e.g. A crime scene or images of accidents. e.g. A horrific or bloody scene.
  • disgusting imagery that may cause an uncomfortable user experience. e.g. Visuals of human or animal waste.
  • content that displays crime, excessive violence, cruelty, or gratuitous violence towards animals. e.g. Ads displaying real fighting with bloody scenes.
  • coarse language or insulting actions.
  • content that could incite fear or panic, which may cause harm to users. e.g. Content that depicts or promotes phrases such as “you may be in danger” or “virus detected, remove it now”

Intellectual Property Infringement

Ad Copies & landing page must not display:

  • content that infringes or violates the rights of any third party, including, but not limited to, trademarks, marks, logos, brands, service marks, trade names, or other personal or proprietary rights. Note: If you are unsure whether you own the rights to a particular work or have concerns about making an infringement report, please consult an attorney or a legal advisor as TikTok cannot provide legal advice.
  • third-party names in a way that could mislead users about the advertiser’s brand affiliation.
  • apps or security cameras or any software/equipment intended to film others without their permission.
  • personal data information, such as official ID, banking or financial account details, or house/email addresses. Phone numbers are acceptable only if they are the contact information of the advertiser.
  • display or promote counterfeit products or documents.

Data Collection

Ads must guarantee that any personal information which is collected in the ad is collected and processed securely and in accordance with local laws and that the privacy policy should be accessible to any individual whose data is being collected and processed. Advertisers must not use Lead Generation to collect the following prohibited information without our prior written consent. These include information concerning a person’s:

  • racial or ethnic origin.
  • political opinions or political affiliations.
  • trade union membership status.
  • health: such as medical history, disabilities, mental or physical condition, or medical treatments.
  • s3x life.
  • criminal allegations, arrests, proceedings or convictions of related security measures.
  • government-issued ID numbers: such as social security number, passport number, driver’s license number, or taxpayer/national identification number.
  • financial status: such as income, bank account number, net worth, credit or debit card number, tax number, CVV, credit scores, debt, financial statement, or bankruptcy status.
  • network identity information: usernames, passwords, password protection answers, or a user’s personal digital certificates.
  • account numbers: such as loyalty card numbers, bank account number, e-wallet numbers.
  • date of birth, year of birth, or exact age.

Illegal Services and Activity

Ad Copies & landing page must not display, facilitate, or promote services or activities considered as illegal in a given jurisdiction.

Examples of illegal services include:

  • Hacking, Cracking and Circumvention. Ads that promote products or services for hacking, cracking or circumvention are prohibited.
  • Fake Documents and Related Services.
  • Weapons, Fireworks and Other Violent Products or Services.

Discriminatory Content

Ad Copies & landing page must not contain ad content that discriminates or harasses, or encourages discrimination or harassment, hate speech against protected groups, individuals, or organizations based on protected personal characteristics, including, but not limited to, race, disability, ethnicity, national origin, age, family status, medical or genetic condition.

Adult & S3xual Content

Ad Copies & landing page must not display or promote:

  • the use of prohibited adult products or services.
  • s3xual activities or behaviors that are overly suggestive or s3xually provocative.
  • n3dity, make s3xual references, or se3ually portray a person.
  • excessive visible skin.
  • individual intimate body parts

Tobacco Products and Smoking

Ad Copies & landing page must not display or promote tobacco, tobacco-related products such as cigars, tobacco pipes, rolling papers, or e-cigarettes, or smoking-related behavior in real life, including but not limited to alternatives that imitate the act of smoking.

Political and Issue-Based Advertising

Ad Copies and landing pages that feature political or issue-based advertising are prohibited. This includes Ads that:

  • reference, promote, or oppose candidates or nominees for public office, political parties, or elected or appointed government officials;
  • reference an election, including voter registration, voter turnout, and appeals for votes;
  • include advocacy for or against past, current, or proposed referenda, ballot measures, and legislative, judicial, or regulatory outcomes or processes;
  • includes ads that promote or attack government policies or track records;
  • reference, promote, or sell, merchandise that features prohibited individuals, entities, or content, including campaign slogans, symbols, or logos.

Drugs and Drug Paraphernalia

Ad Copies & landing page must not display or promote illegal drugs, controlled drugs, prescription drug abuse, recreational drugs, drug paraphernalia, or accessories or supplies any of such, including the use of them.

Weapons, Ammunition, and Explosives

Ad Copies & landing page must not display or promote the use of dangerous weapons, ammunition, or explosives in real life, including but not limited to guns, explosives, bombs, or other objects that are designed to cause harm to individuals.

Other Restricted Content

We do not accept adverts that display or promote:

  • Dating Services.
  • Soliciting Funds.
  • Affiliate products.
  • Animal Products.
  • Over the counter & Prescription drugs.
  • Short-term Loans and Financial Services, such as loan apps.
  • Cryptocurrency. Ads related to the buying, selling or trading of cryptocurrencies are restricted.
  • Incomplete Ad. Incomplete ads will be rejected. If your ad is rejected as incomplete, please finalize it and resubmit.