Branding and Marketing by Pastor Ife Adetona
In this sermon Pastor Ife Adetona said that When you’re building a business, there are so many buzzwords that get thrown around; it can be hard to keep them straight. And there are two concepts in particular that have a tendency to get lumped together marketing and branding. The truth is, marketing and branding are two very different concepts. And if you want your business to succeed, you need to understand the differences between the two and how to effectively use each to take your business to the next level. Branding is about defining who you are as a company. It’s your mission, your values, and what makes you special and unique. It’s your key brand elements, like your logo, your website, and your brand style guidelines. If marketing is what gets people to engage with your company for the first time, branding is what keeps them coming back for years to come.
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